TCU’s Impressive Season Emerges at the Right Time for Big 12

The Big 12 Conference is experiencing a comeback of sorts, as TCU is on the brink of making history in their quest for the College Football Playoff (CFP) championship. This unlikely rise couldn’t have come at a better time for the Big 12, who were facing an uncertain future just 18 months ago when flagship members Texas and Oklahoma desired to leave the conference for the Southeastern Conference.

Now, the third-ranked Horned Frogs are set to face No. 1 Georgia on Monday night at Sofi Stadium in Inglewood, California, for the CFP title. This will be the Big 12’s first chance at a national championship since Texas fell to Alabama in the 2010 BCS title game.

The Horned Frogs, who were picked to finish seventh in the league before the season, have earned the program’s first CFP berth and the Big 12′s first since 2019. Brett Yormark, commissioner of the Big 12, is keenly aware of the transformative effect this will have on the conference and is optimistic of the future.

Yormark has placed an emphasis on brand-building, increasing revenue streams and making the Big 12 cooler. Winning has always been an integral part in doing so, which is why he and the Big 12 will be rooting for TCU despite their own Big 12 rivals like Texas Tech. The Big 12’s strength has always lied in its depth, with eight of its ten teams playing in bowl games this season and competitive match-ups each week.

The conference will have four new members joining in the near future–BYU, Central Florida, Cincinnati and Houston–along with Texas and Oklahoma, who are contractually bound to the Big 12 until 2025. Yormark has noted that if both teams wish to leave early and there is room for mutual benefit, he is open to exploring that option.

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