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Hulu + Live TV Offers Discounted Rate Before Price Hike
Disney is dangling a new deal to get customers to sign up for Hulu + Live TV — before a price hike goes into effect next month.
Key Takeaways:
- Hulu is offering new and eligible returning subscribers Hulu (with ads) + Live TV at a discounted rate of $49.99/month for three months.
- The limited-time offer is available from Sept. 8 through Oct. 11.
- The monthly price for Hulu + Live TV plan with ads will increase to $76.99 on Oct. 12.
- Hulu’s SVOD without ads, Disney+ without ads, and ESPN+ will also see price increases.
- Disney is currently in a contract dispute with Charter Communications.
- The Hulu + Live TV subscription provides over 90 TV channels and Hulu’s on-demand streaming library.
Hulu is offering a limited-time deal to entice new and eligible returning subscribers to sign up for Hulu (with ads) + Live TV before a price increase goes into effect next month. From September 8 through October 11, customers can sign up for the plan at a discounted rate of $49.99/month for three months. This is a nearly 29% discount off the current price of $69.99/month.
Starting on October 12, the monthly price of the Hulu + Live TV plan with ads will increase to $76.99. Additionally, the SVOD tier without ads will see a 20% increase, going from $14.99 to $17.99/month. Disney+ without ads will rise from $10.99 to $13.99/month in the U.S., and ESPN+ will increase from $9.99 to $10.99/month.
Currently, Disney is involved in a contract dispute with Charter Communications. This has led to Disney networks, including ESPN and ABC, going dark on Charter’s Spectrum TV service. The two companies have failed to reach a renewal agreement, and Charter has hinted at potentially dropping Disney’s TV networks from its programming lineup. In response, Disney has suggested that Charter subscribers consider subscribing to Hulu + Live TV as an alternative.
The Hulu + Live TV subscription offers more than 90 TV channels, including local ABC, CBS, NBC, and Fox stations, as well as cable networks like ESPN. Subscribers also have access to Hulu’s entire on-demand streaming library and features such as unlimited DVR.
Separately, Disney and Comcast have moved up the date for their talks over the sale of Comcast’s 33% stake in Hulu to September 30. Comcast CEO Brian Roberts has stated that the synergies around Hulu could be worth $30 billion, without considering the value of Hulu itself.